Being firmly entrenched in (some might say hopelessly addicted to) the world of social media, I just love it when companies think outside the bog-standard box. When they create something that’s not just getting their message out to the big wide world, but is also entertaining and clever.
Like the new Innocent CHAIN OF GOOD campaign. They’re bringing awareness to something that can actually make a difference – but they’re doing it in a way that isn’t heavy, or confronting, or too outside the comfort zone of the general British public.
Social responsibility is an area that modern companies are beginning to take more seriously, as they realise the importance of balancing what they take, with what they give back.
Wouldn’t the world be a much nicer place if everyone followed by those rules?
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